Criollitas was born on August 12, 1943. His arrival in the biscuit market marked a before and after. It managed to stand out within the category for its 24-hour kneading and fermentation process (similar to bread making) and its way of marketing in a package - unlike the bulk sale in a can - implemented in the '80s.
Today the brand has an important presence nationally and regionally, exporting to countries such as the United States, Spain, Paraguay, Angola, Bolivia, among others.

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