Prime

https://www.buhl.com.ar/

In the 90s, ANSELL Healthcare, a global leader in health care and protective barriers, developed strategic alliances around the world to consolidate the condom business. In 1991 he signed an agreement with the company Buhl, a company with a high commitment to customer and consumer satisfaction. This is how PRIME arrived in Argentina The Premium quality of PRIME was quickly valued by consumers and they positioned it from the first moment as the "The high quality condom". Then came the time for new challenges.  PRIME set out to transcend pharmacies to reach kiosks. Then the category was placed in front of the consumer's eyes, and through the exhibition and communication, the product became always close, at hand, to be used when needed.

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