In 1984 Fulvio Pagani thought about creating a new chocolate treat attractive, tempting and available to everyone. This is how bon o bon was born, inaugurating a new category in the market: a chocolate bonbon designed for everyone, adults and children, to give and to give themselves. Bon o bon is the brand that established the "Sweetness Week" and became a reference of this celebration under the slogan "A bon o bon for a kiss". It is currently a leader in the national chocolate market and has a production plant in Argentina, one in Mexico and one in Brazil that produce approximately 3,000 bon o bon per minute.

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