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La Serenísima Stands in the Podium of the Most Consumed Products by Argentines

01/31/2023
The consulting firm Kantar Worldpanel published the tenth edition of its Brand Footprint study, prepared based on consumers preference at the point of sale.

The results of the report arise from the Consumer Reach Points measure, where the strength of a brand is measured in terms of the number of times that buyers choose it. In that perspective, La Serenísima was located in the second place from the most consumed products in Argentina according to the firm. The objective is to graph what the consulting firm baptized as the "moment of truth", that is, the decision point at which a person opts for one brand over another and effectively makes a purchase.


La Serenísima, maintained the second position achieved in 2021. Mastellone's flagship brand reached a penetration of 85.29% of households, Which means that it is the best located dairy company in the ranking. In third place was Arcor, which rose one step compared to the previous year. 

La Serenísima | The Bloom

The first place was held by Coca-Cola according to the tenth edition of the Brand Footprint study prepared by the consulting firm Kantar Worlpanel. The popular drink thus retained the position achieved last year.

Source: https://www.cronista.com/

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