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Omnicom Media Group Announced the Expansion of Transact

09/26/2022

Omnicom Media Group today announced the expansion of Transact, the division specialized in e-commerce consulting and retail media

Transact will stay in charge of sales and increase brand's market share on the Ertail platforms, leveraging Omnicom's recently announced partnerships with Amazon, Instacart, Kroger, and Walmart Connect.

John Wren, CEO of Omnicom explained that, "E-commerce and retail media are at the center of our client's growth and transformation agendas. By expanding Transact, we are strengthening our leadership capabilities to help our customers turn every consumer touchpoint into a new growth opportunity," 

Omnicom lanza una plataforma para medir la eficiencia de sus acciones de relaciones públicas - Dircomfidencial

What is Omnicom's Transact?

Transact is the group's most recent investment in e-commerce services, a great move by Omnicom, receiving the highest scores in retail and Commerce media, according to "The Forrester Wave: Global Media Management Services, Q3 2022", prepared by Forrester Research Inc

"Transact, adds to our best E-commerce services in digital transformation and MarTech consulting, CRM and precision marketing, creative content, campaign activation, and media. Together we provide customers with a complete view of the buying process to inspire, explore and execute marketing communications," added the CEO.

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