The Self-tanning Segment is Growing: A Strong Commitment of an Argentine Laboratory

02/15/2023

Andromaco Laboratories breaks out with a self-tanning under the brand Dermaglós with which they seek to set a new standard in the industry.

Facing the summer season, and in a context in which consumers are more attentive to skin care and demand increasingly innovative products, Andromaco Laboratories breaks out with a self-tanning under the Dermaglós brand with which they seek to set a new standard in the industry.


In recent years, worldwide and also in Argentina, concern about skin care and the harmful effects of UV rays has been consolidating. It happens that, although the sun has beneficial effects on health, exposure without protection or the corresponding care can generate damage and become a risk factor.

It is estimated that, in the last decade, the category of sunscreens has grown gradually, but steadily, at a level of between 3% and 5% per year, thanks to a greater awareness of the population.

A category in full evolution

Currently, and specifically in the skincare category, consumers demand that brands do not use parabens in their products and that they do not perform animal testing, among other requirements, values that are in line with the characteristics of the product that the Dermaglós brand has just presented.

In addition to this increased commitment, consumers are also looking for more practical products, without this affecting the results and quality levels.

On this point, from the brand point out that the great advantages of the new self-tanner are that it is easy to use: just one application is enough to see results. And they mark another fundamental aspect: the tone it leaves on the skin is uniform and natural.

In addition, the laboratory suggests that this immediate-effect gel cream goes up a step in the category for numerous advantages: it absorbs quickly, leaves no greasy effect and does not stain clothes either.

In this context, looking ahead to the summer season, but also for the rest of the year, experts see the growth of this category with very good eyes. On this point, Dr. María Inés Hernández, a dermatologist and consultant at Dermaglós, points out that, despite the information and dissemination about the damage caused by exposure to UV radiation, "the idea prevails that a tanned skin is more attractive and healthy. Let's remember that photodamage can generate short- and long-term effects." Therefore, he concludes that those who wish to show off a tanned skin, without the risks involved in sun exposure, "can benefit from the use of self-tanners."


Source: https://www.cronista.com/