General
Milka's birth: On March 19, "Milka" is registered as a trademark. The name "Milka" is a combination of milk and cocoa ("Milch" and "Kakao" in German). In 1901, the first Milka tablet was wrapped in its famous lilac paper.
Dare to be tender. This is not just a challenge, it is Milka's motto. Because we all enjoy tenderness in any of its forms: from a tender ounce of Milka chocolate, a gentle breeze that caresses your skin, a tender smile, even a wink. They are all little things that bring us together. Let yourself be seduced by Lila, the Milka cow, who inspires us to make the world a little more tender.
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