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Nivea Reformulates and Relaunches Several Skin Care Lines

02/13/2023

Nivea continues to introduce new products in the skin care segment. 

The Beiersdorf brand has presented the renewal of the 'Cellular Expert Filler' range with two day creams with SPF 15 and SPF 30, a night cream, an eye and lip contour, an anti-aging serum and its latest launch, a filler serum with Hyaluronic Acid. Along with her, she also reinvents the 'Cellular Expert Lift' range by presenting a day cream, a night cream and a face mask. Both arise under the premise of "satisfying the anti-aging needs and recovering the firmness and elasticity of the face".


The products contain pure Folic Acid and two types of Hyaluronic Acid, which in the words of the firm, play a crucial role in many cellular processes, allowing the skin to have a healthier appearance and maintain its natural beauty for longer.

It should be remembered that Nivea has also recently launched new products for the male target thanks to 'Nivea Men'. The company launched the plant-based and sustainable 'Sensitive Pro' range on the market in September. In this way, Nivea also moves the male audience a bet that we have already seen in different areas of its 'Nivea' brand for the benefit of sustainability. An example of this have been the different innovations to reduce the emission of greenhouse gases in several of its products, or the improvement of all its facial cleansing formats to support sustainability.

Source: https://www.alimarket.es/nonfood/noticia

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