Transact will stay in charge of sales and increase brand's market share on the Ertail platforms, leveraging Omnicom's recently announced partnerships with Amazon, Instacart, Kroger, and Walmart Connect.
John Wren, CEO of Omnicom explained that, "E-commerce and retail media are at the center of our client's growth and transformation agendas. By expanding Transact, we are strengthening our leadership capabilities to help our customers turn every consumer touchpoint into a new growth opportunity,"
Transact is the group's most recent investment in e-commerce services, a great move by Omnicom, receiving the highest scores in retail and Commerce media, according to "The Forrester Wave: Global Media Management Services, Q3 2022", prepared by Forrester Research Inc
"Transact, adds to our best E-commerce services in digital transformation and MarTech consulting, CRM and precision marketing, creative content, campaign activation, and media. Together we provide customers with a complete view of the buying process to inspire, explore and execute marketing communications," added the CEO.
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